Supersizing Literacy? U.K. McDonalds Swapping Happy Meal Toys for Books
- Liz Dwyer wrote in Education, Books and Literacy
If you head to McDonald’s in the U.K. you might hear an new question coming from behind the counter: Would you like a book with those fries? That’s right, move over cheap toys, pint sized British consumers of McDonald’s Happy Meals will now get a book instead. The fast food giant has partnered with publisher Dorling Kindersley and bookseller WH Smith and plans to distribute over 15 million books to kids over the next two years. The move makes McDonald’s the largest book distributor in the U.K.
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